icetana secures expansion order for 600 cameras

• Tamdeen Mall Management operates a number of high-end shopping malls providing an opportunity for further growth together with good performance from icetana’s software.
• The order represents a further expansion of icetana’s strong presence in the Middle East retail mall surveillance market adding to over 9,000 cameras currently using icetana in this key vertical.

icetana Limited (ASX:ICE “icetana” or “the Company”) is pleased to announce that it has received an expansion order for icetana’s self-learning AI video analytics solution to an existing customer which operates several Middle Eastern shopping malls. The initial one year client order was confirmed with technology reseller NIT. The end customer is Tamdeen Mall Management, icetana’s second-largest in the Middle East. The contract has a total value of US$138,000 (circa A$206,000) inclusive of 12 months of support and maintenance.

This deployment is a subset of the total camera footprint of the Tamdeen Group’s retail mall sites. Implementation will be undertaken by icetana technicians based in our Dubai office working closely with the end customer. Hardware supply is excluded in the arrangement and the contract is for software delivery and services only. The contract is priced on an enterprise basis, meaning that future annual recurring revenue will be achieved from a support and maintenance arrangement likely to be in the range 15% of the initial contract value (US$20,700).

This element of the relationship has not yet been contracted. icetana CEO Matt Macfarlane commented: “We are always pleased to secure long term expansion contracts with our existing customers, this can only be achieved when our value proposition is strong and measurable. We are extremely pleased to continue working with a forward thinking organisation such as Tamdeen Group.”